That represents an increase over the 28,000 workers it has said in past years that it hires for the Halloween season.
This year the retailer plans to hire 35,000 seasonal workers to staff its stores. Spirit Halloween - owned by Spencer Gifts - counts more than 1,400 in its footprint. Candy sales were up 19%, compared to a double digit monthly decline in August 2020. In August, sales of costumes were up 21% month over month, three percentage points higher than the monthly lift last year, according to 1010data. It could also signal the holiday is more of a staple than in years past for some consumers. Research from 1010data also shows that consumers are committing to Halloween earlier this year, a sign that they have more confidence in their plans. However, those who plan to spend much less (9.7%) outnumbered those who planned to spend much more (6.4%). Spending on costumes, candy and greeting cards is all projected to hit marks above recent years, according to the NRF.Ĭoresight Research survey data shows that roughly 65% of respondents usually celebrate Halloween or have children that do, and there were more (15.7%) who said they plan to slightly increase spending versus those who said they would decrease (12%). Planned celebrations are nearly back to 2019 levels, while shopping has started earlier. They estimate spending on the holiday to hit $10.1 billion, up 26% from last year and up more than 15% over 2019 spending. So they feel more comfortable this year."Īgainst that backdrop, Halloween spending could reach an all-time high this year, according to research from the National Retail Federation and Prosper Insights and Analytics. Because last year, we didn't even have the vaccines yet. "What we're hearing from consumers is that most people do feel much more comfortable this year. "I think what you're going to see this year is a return to normalcy," said Katie Thomas, who leads the Kearney Consumer Institute, an internal think tank at the consulting firm Kearney.
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